Tuesday 8/17 – The Forbidden City, Lunch with Fellows, Meetings, Dinner
August 20, 2010
My sleep improved a lot, I managed to stay up until about 11p and didn’t wake until after 5a. In the morning I went over to the mall near the hotel to buy a transformer, but it turned out that they didn’t have one. They did, however have wifi! It was great to get my email on my iPhone, even if I couldn’t reply. Then I took a taxi to the Forbidden City.
The Forbidden City was built in the 1400s and was home to 24 Emperors, ending with the Last Emperor in 1912. It is enormous, with almost 1,000 rooms and housed almost 10,000 people.
Today, it was mobbed with thousands of almost exclusively Chinese tourists. The Forbidden City definitely doesn’t show China at its best. The entire area was filthy – dirty and with trash everywhere. I had read in my guidebook that Chinese from the provinces might stare at me; not only did they stare, they also took photos.
While making my way toward the very long ticket line, I was stopped constantly by people hawking things or wanting to act as a guide. I had no intention of buying anything or hiring anyone so I just kept walking. For some reason though, one guide cut through the clutter and I agreed to hire him for the equivalent of about $10. He skipped the line somehow and got me a ticket and off we went. It turned out that he was a Ph.D. student at Beijing University and had just given a dozen visiting professors from Boston University a tour. He was good, although I didn’t get much out of the city – the buildings are there, but there’s almost nothing in them. And the Southern parts have been restored without much sensitivity. At the end of the tour I was funneled into the high-end gift shop where the supposed nephew of the Last Emperor does calligraphy. I hate that stuff. Nonetheless, it was interesting to see and stand in the place where so much history happened. The only furnished room is the Emperor’s honeymoon suite, where he and his bride met, with the Double Happiness theme.
Across the avenue from the main entrance to the Forbidden City is Tiananmen Square – which is enormous. Again, there’s not much to see there. As someone said to me in Shanghai, the Chinese could teach Texans something about big.
At the end of the tour, I met my new translator (Charles had a family commitment to attend to) met me at the North entrance. We walked forever until we were able to get a taxi – they’re not allowed to stop near the Forbidden City entrance to prevent traffic jams. I mentioned, as we were walking the third long block to where they’re permitted to stop, that there should be a taxi stand or special lane so that people could get taxis. She said, in a puzzled sort of way, that then there would be traffic jams. Looking inside her reaction, you can see a couple of the differences in the typical Chinese vs. American way of thinking. First, she sees the collective benefit of no traffic jam as outweighing the individual cost. Second, she assumes that the authorities have it right whereas I assume that I do. We did finally get a taxi and headed to a banquet lunch with people from CEAIE, the organization related to the Ministry of Education that is Eisenhower’s partner in China and responsible for my scheduling.
These meals take place in private rooms around a big round table with a lazy susan overflowing with every kind of dish – just like in Chinese restaurants in the U.S. The food was very similar too. There is a very specific seating arrangement for these events, which is one of the formalities that are the ying to the more typical causal yang in Chinese manners. It wasn’t managed well this time, as my interpreter was seated far from me – I think that Charles would have asked to be seated next to me. The lunch was hosted by Jiang Bo, Secretary General of CEAIE, and attended by Fellows Liang Gui (Director General of the Ministry of Science & Technology’s Torch High-Tech Industry Development Center) and Feng Hongjuan (Research Fellow at the China Reinsurance Corporation). I was happy that 2010 China Fellow Li Hongwei, a professor of Marxism Theory at, CCPS, joined us too. Particularly because almost all of the conversation turned out to be in Chinese, and she was the one who would let me know every know and then what the topic was. Despite not understanding most of what happened, it was a very worthwhile as both Jiang and Liang made generous offers to use their networks for introductions for me when I return in November.
After lunch, we took the subway to my first meeting of the day. It’s a great system, with about 7 lines, air conditioned stations and trains (except the first line). There are incredibly long stairs down to the stations. Ads are projected on the tunnel walls as the trains speed between stations. And there are video monitors in the train – this trip playing an infomercial for a nail clipper with a plastic case that catches the clippings. Really. I enjoyed riding the subway because in the middle of the day it’s filled with kids and their grandparents, both of whom seemed to enjoy me too.
Vincent Gong is a Business Development Director at TripAdvisor. Before that he was at Hyatt for 10 years and was the online marketing manager for Howard Johnson (a 5-star chain here!). Vincent is absolutely charming, and this was a great rubber-meets-the-road meeting. Vincent knows the market inside and out and shared some interesting statistics.
- 70% of U.S travel is for leisure, 30% for business; China is the inverse
- Average stay U.S. 6 days, China 2 days
- Advance booking U.S. 25 days, China 3 days
- Cancellation rate in China 35-40%
- No guarantees in the Chinese market, it’s all cash (so there’s no Priceline, Hotwire, or Hotels.com model)
- 70% of hotel bookings in U.S. happen online, only 20% in China – it’s all done on the phone
TripAdvisor is entering the China market the right way, giving local management complete leeway – even the site name is different here. This seems to be a critical element of a successful China strategy, since so much is different – not just the cultural elements, but the internet and payments infrastructure too.
Next we met Nobert Chang, a serial entrepreneur. He’s an ethic Chinese who came here as an adult (I met a lot of these). He built a mobile gaming company that he sold to Sony, stayed on there for a while, and is now building another startup. He took us to a brand new hotel for coffee, on the 80th floor – nice place with an amazing view.
After a confusion about which Hilton I was staying at (this was constant the entire week – my hotel was new and taxi drivers don’t know it yet), Australian Fellow Jason Yat-sen Li and his delightful wife Lucy picked me up for dinner. We went to a charming Hunan place in a a courtyard in old Beijing. It was cool enough The food was excellent, and not at all like the Hunan food I’ve had in the U.S.











